Last November, Balenciaga released its holiday ad campaign featuring children holding teddy bears in bondage harnesses and costumes. What was the Balenciaga scandal all about? The show notes from Balenciaga’s first show since the kids’ campaign, which embroiled the house in controversy. And continued, “In the last couple of months I needed to seek shelter with my love affair with fashion and I instinctively found it in the process of making clothes.” Adding: “This is why fashion, to me, can no longer be seen as entertainment, but rather as the art of making clothes.” The label showed 54 looks, mostly in black and gray. “Fashion has become a kind of entertainment,” he wrote. Unlike other shows he had done, which have included elaborate sets covered in mud (the work of Spanish artist Santiago Sierra) as well as wind and snow, it was held in a cavernous white room with no embellishments. And most recently, Balenciaga dressed several celebrities, including Michelle Yeoh, Alton Mason, and Salma Hayek (who happens to be married to the chief executive of the house’s parent company, Kering), for the Cannes Film Festival to the sound of little, if any, public pushback.īack in March, Demna tepidly showed his first collection since the debacle, marking a significant departure from his former signature approach. In May, with little fanfare, Demna both attended the Met Gala and released a line of resortwear. Since then, the company has been on an arduous journey toward rehabilitation and is now quietly reemerging into the public sphere. Last November, an ad campaign featuring children holding teddy bears in bondage harnesses and costumes embroiled both Balenciaga and its designer, Demna, in controversy. Photo-Illustration: by The Cut Photos: Balenciaga
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